Date: 10th May 2019

The productivity industry is a $1billon dollar industry. An a complete distraction.

Six years ago, I was obsessed with productivity. The result of my obsession was ineffeciveness.

Today, I spend zero time thinking about how productive I am. And yet, I am the most productive I have ever been.

What changed?

Here is the truth: I stopped investing time into finding new ways to be more productive. And put that time into my work.

And just like magic, my effectiveness increase 3-fold.

Ineffective Programmers

When I first became a software engineer, I was facinated by how much time some engineers spend on things like config files and 'setup'.

Instead of writing new features or refactoring, they are updating their vimrc files.

One is work. One isn't.

Ineffective Startup Founders

Or, the startup founder who invests multiple weeks into getting switching project management tools. Asana this week. Monday next week.

They already use one of them (and it's not an issue), but they heard that another tool will make them more productive.

All the founders I spoke to that switched tools told me that nothing changed.

One is work. One isn't.

Are You Avoiding The Work?

If you are obsessed with productivity books, courses or tools... ask yourself this: are you avoiding the work?