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The problem with 'How-to' advice in ecommerce marketing

How to advice from ChatGPT or gurus can be used as an experiment, but shouldn't be taken as true.

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If your ecommerce ads stop working, fix these two fundamentals

Two fundamentals that will improve your Meta ads if they stop working

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How to create good lead generation offers for your ecommerce store

Good lead generation offers can the determine future profitability for your ecommerce store

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Should ecommerce stores invest in lead generation? Yes.

Build a non-buyer list that visits your store in the future for free; the list becomes an in-house traffic source

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Should I build a personal brand as an e-commerce store founder?

Use personal branding to reduce cost per click

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